This hair dye color is inspired by the rich, deep shades of burgundy berries. It provides long-lasting color and shine, even on dark hair. The formula is infused with natural ingredients like shea butter, aloe vera, and pomegranate extract that nourish and protect your hair while coloring. It also contains a special color-lock technology that helps to prevent fading and keeps your hair looking vibrant and beautiful for up to 8 weeks.