This nourishing lotion is clinically proven to improve the health of dry skin in 1 day with significant improvement in 2 weeks. Formulated with ACTIVE NATURALS Colloidal Oatmeal AND rich emollients, it helps prevent AND protect dry skin for a full 24 hours. This lotion leaves your skin feeling soft, smooth AND naturally healthy looking AND is gentle enough for everyday use. It’s also fragrance free, nongreasy AND noncomedogenic.